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Hispanic Marketing & Public Relations

Understanding & Targeting America's Largest Minority


Hispanic Marketing and Public Relations

Quantity Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Poyeen Publishing.


A detailed outline of America's largest minority for anyone wanting to reach this coveted market.

Edited by Elena del Valle

Marketers across America know Latinos comprise one of the fastest growing and most important markets in the country today. In Hispanic Marketing & Public Relations 19 experts present a snapshot of the state of this market and discuss in detail its varying characteristics.  Find out

  • Who they are
  • Where they live
  • What are their lifestyle preferences
  • Their perceptions and behavior
  • Myths about Latinos
  • Demographic data and projections
  • Research strategies
  • Online usage
  • Public relations and their return on investment
  • Electronic publicity
  • Online, print and broadcast media
  • How to use entertainment to reach Hispanics
  • Media training

Proceeds benefit a 100% volunteer driven national nonprofit dedicated to Hispanic marketing excellence,

Hispanic Marketing and Communications Association


The 2000 Census revealed Hispanics are the largest minority in the U.S. . .     in this book, 19 Hispanic market experts tell you what to do about it.

"The book is written at an appropriate level of understanding for the novice as well as the seasoned practitioner who may not be familiar with this market.  It is certainly a book that will offer much to those interested in reaching this growing market in the world." 

Virginia Kreimeyer, APR  Major, USAF (Ret.)

"I think the manuscript is great.  Good job to everybody.  This is something very much needed in the Latino/non-Latino world.  Congratulations."

Carmen M. Rodriguez

Community Advocate in Northern New Mexico


"This book is comprehensive, authoritative and very readable.This will be a great reference book for any Hispanic marketer's bookshelf. A  great combination of solid statistics and heartfelt essays from a wide variety of experts."

"Wonderful. A great resource, but also suitable for marketing execs needing a good primer."

Lisa Skriloff
President, Multicultural Marketing Resources, Inc.

" This book is excellent. It will be of great help to all those interested in learning  more about the Latino market and the Latino population. I  myself  plan to use it in my classes." "

Guillermo Gibens, Ph.D.
Massachusetts College of Liberal Arts
North Adams, MA

"A very good assortment of topics that should enable communication practitioners to better understand and address the U.S. Hispanic market. As an expert in the field I found the book to be a great compendium."

Felipe Korzenny, Ph.D.
Professor and Director of the Center for the Study of Hispanic Marketing Communication, and Cheskin Co-Founder

The Home Exchange Guide

How to Find Your Free Home Away From Home



Would you like to stay free for a week, a month or more when you travel in the U.S. or abroad?

By exchanging your home for someone else's during your business trip, family reunion or vacation-you can have a wonderful place to stay for free. Discover the world of home exchanging through The Home Exchange Guide: How to Find Your Free Home Away From Home. Through this step-by-step guide to home exchanging, you will learn:

  • If you are a good home exchange candidate
  • How to find homes for an exchange for little to no expense
  • How to use the Internet in your home exchange search
  • What to look for in a home  
  • Pitfalls to avoid
  • Questions to ask
  • How to select a home exchange organization
  • How to prepare your home for an exchange
  • What to do when you arrive at your exchange home

Exchangers M.T. Simon and T.T. Baker share with you the secrets to successful home swapping. Find out how to join the nearly 500,000 people just like you who stay free every year when they travel.



" The book lists several home-exchange organizations, both off- and online, and is well organized and clearly written."

Boston Globe


" Along with all its benefits, the internet has brought a bewildering amount of information (and misinformation) on all subjects and home exchange is no exception. 'The Home Exchange Guide' is welcomed as a source of unbiased information, guiding the reader through the whole process of arranging an exchange, from how to decide if home exchange is right for you, what to look out for when searching for home exchange possibilities, detailed guidance on making the arrangements, preparing a home for an exchange and tieing up loose ends once the swap is over."

  October/November 2003 edition of Home Swappers Newsletter


" Beginners... would be advised to do some research. 'The Home Exchange Guide' provides comprehensive information on how to organize a successful exchange."

The Vancouver Sun

The Home Exchange Guide 

Now available for immediate download as an E-Book in Adobe PDF format. Inc. (Ohio, USA) is an authorized retailer for
goods and services provided by Poyeen Publishing.

Featured in:

  • USA Today Travel section September 5th, 2003
  • The Desert Sun, September 29th, 2003
  • The Frederick News-Post, September 29th, 2003
  • Newsweek (Japan),  October 29th, 2003
  • Home Base Holidays, " Home Swapper's Newsletter" , October 2003
  • Wall Street Journal, " Travel Watch" , November 12th, 2003
  • Philadelphia Metro, Travel November 12th, 2003
  • The Daily Oakland Press, November 16th, 2003
  • The Palm Beach Post, " Mature Traveller" ,   November 16th, 2003
  • The Boston Globe,  " Real Deals" November 16th, 2003
  • The Vancouver Sun, " Free Home Away From Home" , December 13th, 2003
  • The Midwest Book Review, " Travel Bookshelf" , January 2005




" For travelers who find the idea of a home exchange appealing, this book is an indispensable guide which covers almost any aspect you could think of....You really have a winner of a book!"

Real Travel Adventures International Magazine


For our customers in Europe - " The Home Exchange Guide" is now available at W.H. Smith and Brentano's in Paris.

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