Books

Hispanic Marketing & Public Relations

Understanding & Targeting America's Largest Minority

Hispanic Marketing and Public Relations

2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Poyeen Publishing.

A detailed outline of America's largest minority for anyone wanting to reach this coveted market.

Edited by Elena del Valle

Marketers across America know Latinos comprise one of the fastest growing and most important markets in the country today. In Hispanic Marketing & Public Relations 19 experts present a snapshot of the state of this market and discuss in detail its varying characteristics. Find out

Who they are
Where they live
What are their lifestyle preferences
Their perceptions and behavior
Myths about Latinos
Demographic data and projections
Research strategies
Online usage
Public relations and their return on investment
Electronic publicity
Online, print and broadcast media
How to use entertainment to reach Hispanics
Media training

Proceeds benefit a 100% volunteer driven national nonprofit dedicated to Hispanic marketing excellence,

The 2000 Census revealed Hispanics are the largest minority in the U.S. . . in this book, 19 Hispanic market experts tell you what to do about it.

"The book is written at an appropriate level of understanding for the novice as well as the seasoned practitioner who may not be familiar with this market. It is certainly a book that will offer much to those interested in reaching this growing market in the world."

Virginia Kreimeyer, APR Major, USAF (Ret.)

"I think the manuscript is great. Good job to everybody. This is something very much needed in the Latino/non-Latino world. Congratulations."

Carmen M. Rodriguez

Community Advocate in Northern New Mexico

"This book is comprehensive, authoritative and very readable.This will be a great reference book for any Hispanic marketer's bookshelf. A great combination of solid statistics and heartfelt essays from a wide variety of experts."

"Wonderful. A great resource, but also suitable for marketing execs needing a good primer."

Lisa Skriloff
President, Multicultural Marketing Resources, Inc.

" This book is excellent. It will be of great help to all those interested in learning more about the Latino market and the Latino population. I myself plan to use it in my classes." "

Guillermo Gibens, Ph.D.
Massachusetts College of Liberal Arts
North Adams, MA

"A very good assortment of topics that should enable communication practitioners to better understand and address the U.S. Hispanic market. As an expert in the field I found the book to be a great compendium."

Felipe Korzenny, Ph.D.
Professor and Director of the Center for the Study of Hispanic Marketing Communication, and Cheskin Co-Founder

The Home Exchange Guide

How to Find Your Free Home Away From Home

Would you like to stay free for a week, a month or more when you travel in the U.S. or abroad?

By exchanging your home for someone else's during your business trip, family reunion or vacation-you can have a wonderful place to stay for free. Discover the world of home exchanging through The Home Exchange Guide: How to Find Your Free Home Away From Home. Through this step-by-step guide to home exchanging, you will learn:

If you are a good home exchange candidate
How to find homes for an exchange for little to no expense
How to use the Internet in your home exchange search
What to look for in a home
Pitfalls to avoid
Questions to ask
How to select a home exchange organization
How to prepare your home for an exchange
What to do when you arrive at your exchange home

Exchangers M.T. Simon and T.T. Baker share with you the secrets to successful home swapping. Find out how to join the nearly 500,000 people just like you who stay free every year when they travel.

" The book lists several home-exchange organizations, both off- and online, and is well organized and clearly written."

Boston Globe

" Along with all its benefits, the internet has brought a bewildering amount of information (and misinformation) on all subjects and home exchange is no exception. 'The Home Exchange Guide' is welcomed as a source of unbiased information, guiding the reader through the whole process of arranging an exchange, from how to decide if home exchange is right for you, what to look out for when searching for home exchange possibilities, detailed guidance on making the arrangements, preparing a home for an exchange and tieing up loose ends once the swap is over."

October/November 2003 edition of Home Swappers Newsletter

" Beginners... would be advised to do some research. 'The Home Exchange Guide' provides comprehensive information on how to organize a successful exchange."

The Vancouver Sun

The Home Exchange Guide

Now available for immediate download as an E-Book in Adobe PDF format.

2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for
goods and services provided by Poyeen Publishing.

Featured in:

USA Today Travel section September 5^th, 2003
The Desert Sun, September 29^th, 2003
The Frederick News-Post, September 29^th, 2003
Newsweek (Japan), October 29^th, 2003
Home Base Holidays, " Home Swapper's Newsletter" , October 2003
Wall Street Journal, " Travel Watch" , November 12^th, 2003
Philadelphia Metro, Travel November 12^th, 2003
The Daily Oakland Press, November 16^th, 2003
The Palm Beach Post, " Mature Traveller" , November 16^th, 2003
The Boston Globe, " Real Deals" November 16^th, 2003
The Vancouver Sun, " Free Home Away From Home" , December 13th, 2003
The Midwest Book Review, " Travel Bookshelf" , January 2005

" For travelers who find the idea of a home exchange appealing, this book is an indispensable guide which covers almost any aspect you could think of....You really have a winner of a book!"

Real Travel Adventures International Magazine

For our customers in Europe - " The Home Exchange Guide" is now available at W.H. Smith and Brentano's in Paris.

Problems? Contact webmaster@poyeen.com